Final Expense Live Transfer Leads

Instead of calling outbound to qualified prospects, what if your phone rang while they're on the line?  


How Do They Work?

These leads are similar to telemarketed call-back leads. A lead generator contacts prospects by phone and qualifies them by asking several questions. In addition, they generate interest before transferring them to a live licensed insurance agent, without hanging up. This can be a good method for


What are the Advantages of Live Transfer Leads?

Warm contacts. These are also called "warm transfers," because the prospect is already warmed up, talking about insurance, and on the phone. 

Eliminates a step. This method skips the call-back step, so you have a 100% contact rate. All leads are reached, and you don't need to spend time and effort attempting to contact them.

What are the Disadvantages of Live Transfers?

They're expensive. Because a live person is being transferred to you, these kinds of leads are more expensive.

Time management. If you're an independent agent, you'll spend time waiting on calls. The call center will dedicate a pre-qualifer (or more than one) to your campaign. It will take them time to find a prospect to transfer to you. As an independent agent, time is money and sitting around waiting on calls may not be the best strategy.

Missed calls. If a transfer comes in while you're busy doing something else, you'll still have to pay for it. What if you're on the phone with the last transfer?  Same thing.


The Bottom Line

Some agents do great with live transfer leads for final expense. They can good for independent final expense telesales agents, if you have a good script and close ratio.

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